Wizso Helps Affinity Water Customers Save Twice as Much Water!

A recent trial exploring the effects of a behavioural change campaign on water usage
has produced impressive results. Participants who engaged in a doorstep discussion
about water-saving techniques, committed to a water-saving pledge, and used Wizso
pellets were able to save an average of 51.1 litres of water per day.

As part of a Net-Zero water initiative supported by OFWAT, Affinity Water provided Wizso pellets to participants to support their water-saving efforts. These pellets work by masking the colour and odour of urine, eliminating the need for flushing after every use. This simple change not only conserves water but also reduces carbon emissions and lowers household costs.

The trial, led by Affinity Water—the UK’s largest water-only supplier—in collaboration
with Grapeviners, a marketing agency specializing in behavioral change, took place in
Bidwell West, a new housing development with 908 homes in Houghton Regis,
Bedfordshire. The focus was on influencing behavior through simple interventions,
without the use of advanced technology.

The results were clear: participants who combined a doorstep conversation, a water-
saving pledge, and the use of Wizso pellets saved an impressive average of 51.1 litres of water daily. In comparison, those who simply made the pledge saved 32.9 litres per day, while households that only received information saved 17 litres per day. 

Lina Nieto, Water Neutrality Manager at Affinity Water, commented:
“Bidwell Water Savers was an experiment to test the effectiveness of a behavioral change campaign in reducing water use. We are thrilled with the positive results and were excited to provide Wizso pellets to participants who committed to lowering their water consumption.”

“We’ve used Wizso in past research and are eager to see how its water-saving potential continues to unfold.”

Nearly 60% of participants chose to use Wizso pellets, drawn by their innovative design. The report noted that providing Wizso pellets during the door-knocking campaign had a significant impact on water-saving outcomes, making these participants the most successful in the trial.

Mark Gilligan, Director of Wizso, said:
“Wizso is an exciting innovation that will deliver long-term water savings for both consumers and businesses. I’m delighted to see the positive results from this trial.”

Credited to: https://www.affinitywater.co.uk/news/affinity-water-trial-behavioural-
change-campaign