New Year, New Habits: How one wee Change Creates Big Impact
A new year is the perfect time to rethink the habits that shape our everyday lives. From brushing our teeth to flushing the toilet, much of what we do happens automatically - without conscious thought. These actions are habits, and understanding how they work is the key to changing them for the better.
How habits are formed
A habit is a simple, routine behaviour that the brain has learned to perform automatically. Habits are routines and behaviours we repeat so often that they become second nature - like getting dressed in the morning, brushing your teeth, or flushing the toilet after using it.
In fact, we activate hundreds of habits every single day. The brain loves habits because they save energy. Once something is learned, the brain files it away so it can be done on autopilot.
Interestingly, once a habit is learned, it never truly disappears. Instead, old habits are overridden by new ones. This means change isn’t about erasing behaviour - it’s about replacing it.
The habit loop: trigger, behaviour, reward
Research shows that habits follow a simple loop:
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Trigger - a cue that tells the brain to start the habit
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Behaviour - the action you take
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Reward - the benefit your brain remembers
The reward is crucial. It reinforces the loop and makes the habit more likely to happen again.
This is where Wizso comes in
For years, flushing the toilet after a number one has been an automatic habit. But in 2026, Wizso offers a smarter alternative.
Instead of flushing, you can drop a Wizso into the loo and walk away after a pee. That one small swap replaces an old habit with a new, more sustainable one.
The Wizso habit loop looks like this:
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Trigger: The desire to save water and reduce your water bill
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Behaviour: Dropping a Wizso into the toilet after a pee
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Reward: Saving 7.5 litres of water and 7 grams of carbon every time
The brain remembers that reward - lower bills, reduced environmental impact, and doing something positive - which reinforces the habit.
Why Wizso is easy to turn into a habit
One fascinating insight from habit science is that repetition matters more than time. You don’t need weeks of effort - you need consistent repetition.
Most people use the toilet up to seven times a day, which means Wizso fits perfectly into an existing routine. The more often you repeat the action, the faster it becomes automatic.
Another key insight is that habits involving physical movement are easier to form. The simple physical action of dropping a Wizso into the toilet makes it easier for your brain to lock in the behaviour.
One wee habit, big difference
Swapping one habit - flushing after a number one for another - using Wizso - might seem small. But repeated daily, across households, the impact adds up quickly:
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Less water wasted
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Lower carbon impact
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Reduced household water bills
This year, don’t aim for drastic change. Aim for better habits.
New year. New habits. Make the Wizso habit the one that makes a difference.